ICAR Short Course in Marketing Research

The Short Training Course on 'Marketing Research for Value Chain inFisheries' is from 01-10 October 2013. The course is intended to give the participants an exposure to the tools of marketing research which can be used within a value chain framework. The course includes a mix of theoretical, interactive and practical sessions including use of hands-on tools. Besides the host Institute, faculty are drawn from other ICAR Institutes, Government Organizations & the Private Sector.

The content includes:

• concepts
• methods of marketing research
• supply chain analysis and management
• forecasting tools
• export markets and competitiveness
• issues in domestic and export marketing
• ICT & GIS applications
• Market Decision Support Systems etc.

Brochure and application